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Business Aimed Advertising

With Google’s precision targeting capabilities, we can direct our message to a highly specific audience based on demographic factors or geographic location. These tailored ads effectively capture the interest of potential customers, converting them into valuable, highly targeted leads for your business.

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PPC Management: In-House vs. Outsource

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At Blue Diamond Webs, we offer comprehensive digital marketing services, with PPC management being a cornerstone of our solutions. However, contrary to what you might expect, we believe in transparency and honesty above all else. That means acknowledging that managing your business’s PPC program in-house could be the right choice for you. To help you decide, here are five key questions to consider:

  1. Have you developed a marketing strategy aligning your products/services with your target market and buyer personas?
  2. Do you possess expertise across major PPC platforms like Google AdWords, Bing Ads, and Yahoo Search Marketing?
  3. Does your in-house digital marketing team have the resources to handle multiple PPC campaigns, including ongoing optimization tasks like keyword research and ad testing?
  4. Are you equipped with the latest analytics tools to make data-driven decisions on ad performance and targeting?
  5. Do you have a framework in place to monitor performance, ensure strategic alignment, and assess ROI regularly?

If you answered “yes” to all these questions, you may be well-equipped to manage PPC internally. However, if any answer is “no,” outsourcing PPC management could offer cost savings, time efficiency, and superior results in the short and long term.

AI (Artificial Intelligence) & Technology MARKETING

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The Value of Subscribing to Blue Diamond Webs  

In today’s rapidly evolving digital landscape, artificial intelligence (AI) and technology have become integral parts of our daily lives. They have revolutionized various industries and transformed the way we work, communicate, and interact with the world. Amidst this technological revolution, subscribing to Blue Diamond Webs offers unique advantages and opportunities for individuals and businesses alike. This article explores the reasons why subscribing to Blue Diamond Webs is essential in harnessing the full potential of AI and technology.  

Cutting-Edge AI Solutions: Blue Diamond Webs is at the forefront of AI innovation, offering cutting-edge solutions that can empower businesses and individuals. By subscribing, users gain access to advanced AI technologies, such as machine learning algorithms, natural language processing, and computer vision. These technologies enable businesses to automate processes, analyze vast amounts of data, and make data-driven decisions, leading to increased efficiency, productivity, and competitive advantage.

Customized Web Development: A key component of Blue Diamond Webs’ offerings is their expertise in web development. Subscribers benefit from tailored website design and development services that align with their specific needs and goals. With the rapid growth of e-commerce and online presence, having a professionally designed website is crucial for businesses to establish credibility, attract customers, and drive sales. Blue Diamond Webs’ subscription ensures access to skilled developers who can create visually appealing, user-friendly, and responsive websites that enhance the overall online experience. 

Enhanced Cybersecurity Measures: In an era where cyber threats are prevalent, ensuring robust cybersecurity measures is of paramount importance. Blue Diamond Webs prioritizes the security of its subscribers by implementing state-of-the-art security protocols and safeguards. This includes encrypted data transmission, regular vulnerability assessments, and proactive monitoring to detect and mitigate potential risks. By subscribing to Blue Diamond Webs, individuals and businesses can rest assured that their sensitive information and digital assets are well-protected, minimizing the risk of data breaches and cyberattacks.  

Continuous Technical Support: Technology is constantly evolving, and staying up-to-date with the latest advancements can be challenging. Blue Diamond Webs recognizes this and provides continuous technical support to
its subscribers. Whether it’s troubleshooting issues, implementing updates, or addressing queries, their dedicated team of professionals ensures prompt assistance, minimizing downtime and optimizing the user experience. This level of support enables subscribers to leverage AI and technology effectively, without the burden of technical challenges hindering their progress.

Collaborative Community and Networking: By subscribing to Blue Diamond Webs, users become part of a vibrant community of like-minded individuals and businesses. This community fosters collaboration, knowledge sharing, and networking opportunities. Subscribers can engage in forums, webinars, and events organized by Blue Diamond Webs, enabling them to connect with industry experts, learn from their experiences, and explore potential partnerships. This collaborative environment enhances professional growth, promotes innovation, and expands horizons within the realm of AI and technology. 

Summary: The advent of AI and technology has revolutionized the way we live and work. Subscribing to Blue Diamond Webs offers a multitude of advantages, including access to cutting-edge AI solutions, customized web development, enhanced cybersecurity measures, continuous technical support, and a collaborative community. By harnessing the power of Blue Diamond Webs’ offerings, individuals and businesses can unlock the full potential of AI and technology, leading to increased efficiency, growth, and success. 

SOCIAL MEDIA MARKETING

We Can Help!  Tell Us Your Needs

I know nothing about social media but, everyone tells me I need it…

Most small businesses are on a limited budget but, realize there is a need for help with social media.
Blue Diamond Webs manages your accounts and posts on the behalf of your business.  And, we do it fast!

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Blue Diamond Webs takes pride in delivering high-quality, affordable technology products that meet the needs of our clients.

 


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We focus on developing long-term partnerships with our clients beyond the initial sale.

 


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We work hard to become a part of our community and love to meet face to face with our clients.

 

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See our listing in the Design Rush listings of:
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Our goal is to create your vision to the world!

We are confident we can create your vision and that is why we offer a

100% Satisfaction Guarantee

It’s an easy concept really…we build long term business relationships by creating something we are both proud of. If you feel disappointed with what we design for you, then simply request a refund. 

Nolan
Nolan
2020-01-24
I've worked with Blue Diamond Webs on multiple projects now. Their design team is top notch with customer service to match. I've had issues in the past with other web developers either not following through on projects or disappearing after the project is complete leaving me with no support. Blue Diamond Webs has been consistent and stable, offering 24/7 support, and very competitive pricing. I can't recommend them enough.
Linda Andrew
Linda Andrew
2019-07-30
My experience with Blue Diamond Webs has been amazing! I am normally quite suspicious of website companies that turn out to cost more than they claim or advertise more service than they really know how to do. Not with Blue Diamond Webs...amazed is my term because after over 10 years using their design and support services they continue to amaze me with all of the new designs they keep coming up with and their ability to get my business to the top of the search engines where I stay. All I can say is my business would not be where it is today without their help.
Willow Drorbaugh
Willow Drorbaugh
2019-07-30
Blue Diamond has been amazing to work with! They made me a fantastic website to help me get recruited to a college to play basketball. I loved it! It helped so much and set me apart from other athletes. The site it very aesthetically pleasing and very user friendly.
Rick Steinberger
Rick Steinberger
2019-07-30




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Accessibility Law Suites

Top Companies That Got Sued Over Website Accessibility

Gavel on marble platform

It might surprise you to learn that your favorite brands have faced accessibility lawsuits. Why?  Because their websites did not provide equal access to people with disabilities.

In recent years, businesses – from small brands to large corporations – have been subjected to an increase of 300% in accessibility lawsuits, paying an average of $25,000 in court settlements.

Well, no one is above the law. This statement is illustrated clearly in the case of these top companies that failed to meet accessibility standards for their consumers.

Famous Web Accessibility Lawsuits

Electronic Arts

Electronic Arts Logo

Electronic Arts (EA) Inc. is one of the recent targets of accessibility lawsuits. In May 2022, Rafael Cordero, a blind user, sued EA for failing to design its website to be fully usable and accessible to blind and visually-impaired users.

According to the lawsuit, accessibility issues on EA’s website center on the inability of screen-reading software to:

  • freely navigate the site
  • read item descriptions
  • read prices of items.

It also states that:

“Unless websites are designed to be read by screen-reading software, blind and visually impaired persons are unable to fully access websites and the information, products, goods, and services contained therein.”

Cordero wants a jury trial in addition to statutory, actual, and punitive damages for himself and all class members (other blind and visually impaired EA website users).

DraftKings

DraftKings logo

DraftKings, a top sports betting company, has several measures in place to ensure its website is accessible. However, web accessibility guidelines are constantly changing and can be difficult to track. DraftKings recently discovered this – and not in a pleasant way.

In June 2022, Robert Jahoda, a visually impaired user, sued the company for inaccessibility. Jahoda claims the company’s website was not compatible with popular screen-reading software.

He wants DraftKing to make changes to its compliance policies including retaining a qualified accessibility consultant and implementing all the recommendations. He also seeks payment of an undisclosed amount in attorney fees and nominal damages.

Target

Target logo

 

This case is a precedent for web accessibility cases and a cautionary tale to industries that do not meet the WCAG standards.

In 2005, the National Federation of the Blind (NFB), a non-profit representing blind Americans, notified Target that its website (Target.com) was inaccessible to blind and visually impaired customers.

The main complaints were that:

  • images on the site lacked alternative (alt) text.
  • several headings necessary to navigate the site were missing.
  • it was impossible to complete an online purchase without using a mouse.
  • maps showing the locations of Target stores were inaccessible to screen readers.

The lawsuit alleged Target violated the California Unruh Civil Rights Act, the California Disabled Persons Act, and The Americans with Disabilities Act (ADA) – accessibility laws that require all businesses and public spaces to be accessible to everyone, including people with disabilities.

Target initially argued that its website is not covered by the ADA, saying that only its physical stores were. It later changed its stance and settled with the NFB in 2008, paying $6 million in class damages.

Target also agreed to make its website more accessible, train its web developers team on accessibility design requirements and techniques, and permit the NFB to monitor its site for three years.

After the court ruling, Target responded,

“We will continue to implement technology that increases the usability of our Web site for all our guests, including those with disabilities.”

Netflix

Netflix logo

In 2012, the National Association of the Deaf (NAD) sued Netflix, the popular streaming service, for failing to provide closed captioning for most of its “Watch Instantly” movies and television streamed on the Internet.

At that time, Netflix was the only major player in the online-only video subscription business, which meant the disparity in access for deaf or hard-of-hearing viewers was huge.

NAD’s President Bobbie Scoggins was quite strong-worded on the matter, saying:

“We (the deaf and hard-of-hearing community) must have equal access to the biggest provider of streamed entertainment. Streamed video is the future and we must not be left out.”

In its defense, Netflix claimed it did not violate the ADA because its streaming business could not be considered a ‘public space’. However, the presiding judge ruled in favor of NAD, stating that public places are not only actual physical structures.

In the judge’s words:

“In a society in which business is increasingly conducted online, excluding businesses that sell services through the internet from the ADA .. would severely frustrate Congress’s intent that individuals with disabilities fully enjoy the goods, services, privileges, and advantages available indiscriminately to other members of the general public.”

The judge ordered Netflix to caption its streaming video library by 2014 and keep doing in the future. In addition, Netflix paid $755,000 to the NDA in legal fees and damages.

Nike

Nike logo

In 2017, a New Yorker, Maria Mendizabal, filed a lawsuit against Nike Inc, the footwear manufacturer, for inaccessibility. Maria claimed Nike’s two corporate websites – Nike.com and Converse.com – failed to give equal access to blind and visually impaired users like herself.

Maria said Nike’s websites did not conform to design requirements that allow screen readers to access and read web content. This meant Nike violated the Americans with Disabilities Act and several state accessibility laws. Major issues cited included:

  • Missing alternative (alt) text for images and other non-textual content.
  • Empty link texts
  • Redundant links.

Maria asked the judge to place a permanent injunction on Nike to update its websites to meet accessibility standards. She also sought compensation in damages, court costs, attorney fees, and pre-and post-judgment interest.

Amazon

Amazon logo

Today, Amazon’s websites are accessible, but this wasn’t always the case. In 2018, Cedric Bishop, a visually impaired customer, sued Amazon for being inaccessible to blind and visually-impaired users.

Bishop claimed Amazon’s website was incompatible with screen readers and refreshable Braille displays – software that allows visually impaired users to read web content. The lawsuit ended in a settlement.

Beyonce Knowles (Park Entertainment)

parkwood entertainment logo

Right after New Year’s celebrations, on January 3, 2019, Beyonce’s company, Park Entertainment, was sued because its official website was inaccessible to visually impaired users who could not buy tickets to a Beyonce concert.

The plaintiff, Mary Conner, argued that this violated the Americans With Disabilities Act (ADA). Major web accessibility issues included:

  •  Lack of alternative (text) for images.
  • lack of accessible drop-down menus and navigation links
  •  inability to navigate the site using a keyboard instead of a mouse

The class-action lawsuit focused on people who are legally blind – a category that includes a range of visual impairments, not just total blindness.

Domino’s Pizza

Domino's logo

In 2019, Guillermo Robles sued Domino’s Pizza over violations of ADA Title III. Robles claimed he could not order food from Domino’s website and mobile app using screen-reading software.

The judge ruled in favor of the plaintiff (Robles) that Domino’s mobile app was covered by the ADA and that the company violated the law. He ordered Domino’s to fix all accessibility issues on its site and also pay $4,000 to the plaintiff (Robles).

CVS

CVS Corporation

This case involved a class action lawsuit filed by several blind individuals who sued CVS, a pharmacy chain, for violating the ADA because its website was not accessible to screen reader users. The lawsuit claimed that CVS failed to provide alt text for images, proper headings, keyboard navigation, and other features that would make its website accessible. The case was settled in 2009, with CVS agreeing to pay $250,000 to a settlement fund for affected customers and make its website accessible.

Five Guys Burgers and Fries

Five Guys Burgers and Fries

In 2017, Lucia Marett, a blind user, sued the fast-food chain Five Guys for having an inaccessible website that prevented her from ordering food online. The lawsuit alleged that Five Guys violated the ADA and the New York Human Rights Law by failing to provide alt text for images, keyboard navigation, and other features that would make it accessible to screen readers. The case was settled out of court with Five Guys agreeing to make its website compliant with WCAG 2.0 AA standards and pay $10,000 in damages and attorney fees.

DoorDash

DoorDash Inc.

This case involved a class action lawsuit filed by several blind individuals who sued DoorDash, a food delivery service, for violating the ADA because its website and app were not accessible to screen reader users. The lawsuit claimed that DoorDash failed to provide alt text for images, proper headings, keyboard navigation, and other features that would make its website and app accessible. The case is still pending as of 2023.

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