Why do I need a mobile website?
One important reason (among others) is because in the last year Google has seen a 400% increase in the number of mobile searches according to Google's ThinkMobile.
See the difference!
The number of mobile devices loose in the world greatly exceeds the number of desktop (or laptop) computers filling up desk and table space in offices and homes. The number of people who might view your site while clutching a screen measuring anywhere from 100 pixels to 640 pixels in width increases daily. Creating mobile-friendly content is quickly becoming less of an occasional add-on and more of a standard practice.
1. 1 out of 5 Americans currently access the web from their
mobile phones every day.
2. Half of all consumers are more likely to buy from a business
with a Mobile Website.
3. Retailers can increase consumer traffic up to 85% just by
providing a mobile website.
4. YouTube mobile alone gets over 100 million views a day.
5. 1 out of 3 mobile searches are local searches.
6. After looking up a local business on their smart phone, 61%
of users called the business and 59% visited the business.
Why do I need a mobile website is no longer really the question. The real question today is “How quickly can I get one?”
The overall growth of cell and mobile advertising campaigns using mobile websites that drive business to traditional business websites has grown in triple digit growth year after year since 2006 and currently has a growth of 1,342% in Retail and Restaurants. Other industries are experiencing similar explosions of businesses who are aiming to capture the expanding mobile market. This is an indication that advertisers in the new mobile markets are starting to take a keen interest and to heavily invest in creating a mobile presence.
Almost half of all cell phone consumers want Mobile Web access. Slightly more than half (51.4%) of consumers age 18-34 wanted internet access on their cell phones in January 2010, up from October 2009. This compares to 47% of 35-to-54-year-olds, up an even more impressive 28.7% from October 2009.
81% of smartphone users have used their smartphone to browse or look for products or services and 50% have made a purchase with their smartphone, according to research from Prosper Mobile Insights. Additional marketing-based activities are even more popular, including receiving special offers by text message (54%) or scanning a QR code, about 58%.
43% of marketers currently use mobile technology, according to a study from Unica, “The State of Marketing 2011.” Another 25% plan to do so within the next 12 months, and 16% plan to do so in more than 12 months. Only 15% of marketers have no plans to use mobile technology.
Almost half of mobile ad campaigns according to the Millennial network in 2010 were driving traffic to a website, while 26% sent users to an application download page. The last 25% were aiming to send traffic to a custom landing page that promoted specials for their business.
WHY is this so important?
Because the mobile market is exploding! The opportunity is for the small businessman to get into the market and to create a mobile website that is search engine optimized early on and, avoid the mistakes they've made in the past that caused their business website to lag behind in rankings. The aim this time around is to get to the first page of the search results before the rest of the business field wakes up to what is happening.
48% of consumers browsed and researched products via mobile in 2010, compared to 27% in 2009.
32% of men had made a mobile purchase in December 2010, double the 16% who had done so in 2009. Between December 2009 and December 2010, the growth rate of women who browse and then make a purchase using a mobile phone has grown over 160%. Actual purchasing via mobile devices is performed by 38% of mobile consumers, while 29% do comparison shopping.
The total amount of money spent by US marketers on mobile advertising and promotions will reach about $56.5 billion by 2015, according to Mobitrove. That expected figure is more than six times the almost $9.3 billion spent on mobile advertising and promotions in 2010.
Social networking on cell phones will rise about 58% in 2011 alone.
So, the question is simple, "What are you waiting for?"
It's always those who sit back and wait that are asking the questions later about, how can I get my business on the first page or, why my business doesn't even show up?
What is the next move?
Create a mobile presence with a mobile website using a .mobi (mobile domain name) so your business can be formatted to be seen clearly on mobile cell phone screens.
To learn more about Mobile Websites and to get started with yours today contact,
Blue Diamond Webs.com or call (907) 764-1566
How much does it cost?
Less than you think, .mobi domain name is $15/yr, Cell Phone Web Design $199 + $19.95/mo.
Can You Afford To Wait?